Leisure Industry Week 2014

It was that time of year again and with an excited team, this year running the LIW Press Office, we packed our bags for Birmingham and LIW 2014.

Mauntitled (31 of 235)king this year’s show extra special, a number of our clients were exhibiting new product launches, hosting education seminars and wowing the industry with fresh new workouts.

Creating a real buzz on stand with demonstrations across all three days, Life Fitness launched SYNRGY Bluesky, an impressive functional untitled (108 of 235)group training rig designed for the outdoors that grabbed the attention of all the passing crowds.

TRX were at the show in style with Dan McDonogh across from the states to deliver demonstrations and early morning workouts alongside Ryan Damon, who was hosting education seminars on the evolution of small group training.

untitled (231 of 235)With the (unofficial) sexiest stand at LIW, Running Unlimited presented business class running in the form of the Zone dome, a HD total immersion running experience.

New faces to LIW this year were Parkour Generations who launched MOV’, their exciting new workout programmes with impressive demonstrations on the LIW Live Stage and in the Outdoor Area.untitled (189 of 235)

Teaming up with Parkour Generations was Freemove, a brand of HAGS SMP, who exhibited their portable parkour units.  HAGS SMP also showcased a brand new range of outdoor fitness products while at their indoor stand, visitors could see their innovative new play product, Fits Right In.

RLSS UK / IQL UK were on stand to talk through the launch of the new Extraction Board, designed in collaboration with Ferno, to aid poolside rescues.

To check the shows highlights plus a few sneaky clips of our clients in action, a brief interview with The Gym Group’s Jim Graham and our very own Nicky J trying out some Parkour moves click here

Another great show and a fantastic time had by the team. See you all next year for LIW 2015!

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Thank you!

Jessica_lewisAs we continue to celebrate  the arrival of ‘Baby Lewis’ who entered the world at 1.36pm Sunday afternoon (October 5th) weighing a fabulous 7lb 4oz, here is a personal note from the Mummy herself.

I just wanted to say a huge thank you for all the lovely messages welcoming our first daughter, Jessica, into the world.

 I’m pretty sure there aren’t many who receive such heart felt, personal notes from people they know through work. Your comments have all made me appreciate what a lovely, caring and personal industry we work in.  

 Thanks again and I look forward to boring you with many baby photos in the weeks and months ahead.

 Katie Lewis

Press office duties for Promote’s very own Robin Hood and Maid Marian

NPJWNicki and James headed to Nottingham over the weekend to manage the press office for the Ikano Robin Hood Marathon and Half Marathon, and what a scorcher it was!

James was particularly excited toreturn to his university home city, frantically pointing out every landmark on route to the new-look race village at the Victoria Embankment.

After a reccie of the race village on Saturday afternoon, the events team headed back to the hotel for the final race day preparations. Media passes, team kit and radios at the ready we were all set to welcome the thousands of runners to the start line.


Sunday morning greeted us with clear blue skies and the runners were ready for a hot race. A pre-race warm up and pumping tunes kicked off the festivities with an on-stage appearance from Gem FM’s mascot, Sammy the Hamster.


Robin Hood and Maid Marian set the 11,000 plus runners on their way. The first few hundred yards was a sight to see with a rainbow of fancy dress outfits, charity vests and Robin Hood costumes on show! 30 minutes later, the mini marathon saw over 2,000 children and families flood the home straight in a sea of red racing t-shirts!Robin Hood + Maid Marian

Over to the finish line, Nicki and James interviewed the first of the runners coming home, all with gleaming, yet tired smiles as they crossed into the finishing area to collect their well-deserved race medals.



With over 11,000 finishers from all different ages, abilities and backgrounds coming together to celebrate their achievement in the race village, the atmosphere was incredible…a huge congrats to all involved, runners, volunteers and organisers. Roll on the 2015 event!

IRHHM home straight

Fitness Innovations at Chelsea Health Club & Spa

We had a great day running our 2015 Fitness Innovations day at Chelsea Health Club and Spa.

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We welcomed journalists from the national press, men’s and women’s consumer press and of course plenty of the sport and fitness titles!

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Journalists enjoyed trialing three new fitness products including immersing themselves in The Zone Dome.  There were also luxury spa treatments on hand, the perfect way to end an action packed day!



Nicki and Kirsty Fly High at Flying Fantastic!

Last night Nicki and Kirsty met up with Jen Slater, a bubbly fitness blogger and trail running fanatic with an infectious try-anything-once attitude, to attend their first ever Aerial Silks class in BatteAeiral Silks - K Stagrsea!Aerial Silks - Nicki coffee shop

The three met at Le Petit Nicola café (perhaps we may have found Nicki’s – Nicola Petitt – true calling!) for some indulgent French coffee and Orange crème tarts before testing out the silks.

Virtually the only beginners in the class, Kirsty, Nicki and Jen were made to feel extremely welcome by the ladies running the session and were allocated to the newbie blue silks whilst the more experienced were raAerial Silks - K confusednked yellow, green, red and black – had we come to a judo class by mistake?

To start with, the girls were taught the French Climb, which the instructor made look far easier than it actually was! Trying to co-ordinate wrapping the silk around the outside of one leg, flicking it over with the other leg whilst shimmying your body upwards using your arms and core strength was far from simple! And on reaching the top, how to get down again?! As for getting out of the silks…just look at Kirsty’s confused face to judge the difficulty of this seemingly graceful and elegant sport!

All thAerial Silks - NP pikeree admitted that the weights they do with their upper body paid dividends in this class, as the bi’s and tri’s were heavily relied upon not only when hanging from the silks and trying to untangle themselves, but also when it came to progressing to Pike Spins and Pike Pull-ups!

Hanging upside down in a Pike position, the instructor encouraged Nicki, Kirsty and Jen to attempt 5 Pull-ups, which the girls unanimously agreed are 100% harder than a normal pull-up.

Within an hour, all three had (semi) mastered The Russian Climb, The Ship, The Picture Frame and The Stag moves.Aerial Silks - NP Ship

The experience was absolutely fantastic, great fun and a good workout – bring on Aerial Trapeze and Aerial Hoop!!

To find out more about Flying Fantastic visit http://www.flyingfantastic.co.uk/ or follow them on twitter @FlyingFantastic

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Afternoon Tea at Danesfield House

There were mixed emotions in the Promote office yesterday as we marked Katie Lewis’ last day in the office ahead of her maternity leave with an indulgent afternoon tea at the stunning Danesfield House.

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The tea, scones and desserts went down a treat as the conservatory slowly emptied out, partly due to the team filling the room with raucous laughter at some of the more outrageous presents and choice tales of Katie’s past few years at Promote. What happens at Promote stays at Promote!

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The baby sweepstake is also hotting up, with an additional ‘guess the name’ category being thrown into the mix. Odds on the favourites are Enrique if it’s a boy or Chardonnay if it’s a girl… something tells us we may be way off.

From matching mum and baby onesies, teddy bears and a hoard of chocolate… Katie was bundled back into her car with more presents than a kid at Christmas.

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 It all got a bit emotional waving Katie off but we wish her well on this next exciting journey and hope she puts her feet up (doubtful as she was on work emails again last night).

Can’t wait to welcome you back K.Lew.

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